What is branding?

The purpose of this content is to establish and document Allata's corporate brand. A corporate brand is everything Allata does, owns, and produces while reflecting the values and goals of our business. Implementing these guidelines on a consistent basis builds and gives a recognizable standard in our industry. It helps us express our belief system and our desire to serve our audience.

The guidelines below allow our audience to understand and experience Allata across all potential touchpoints. This is how we choose to communicate the essence of Allata to the world.

Messaging

Tagline

Better business through better technology

What We Do

Allata is a strategy, architecture, and enterprise-level application development company focused on helping clients enhance or scale business opportunities, create efficiencies, and automate processes through custom technology solutions.

Our Name

Allata’s name is derived from the Alata species of bamboo. Just like our team, bamboo is fast-growing, roots in clusters or teams, is ubiquitous and used to solve a lot of different problems. Bamboo is considered good luck in many cultures, and surprisingly is structurally stronger than steel.

Values

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Tone

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Vulputate tristique ullam tristique vel enim ut malesuada. Suspendisse sagittis blandit ligula, vitae fermentum velit pellentesque eu. Praesent molestie
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Colors

Nuetrals

White
#FFFFFF
Off White
#F8F6F4
Surface Grey
#F6F5F6
Basic Grey
#BBB8BE
Dark Grey
#878589
Soft Black
#262228

Purples

Surface Purple
#EDE8F0
Light Purple
#C2ADD2
Bright Purple
#641982
Allata Purple
#442160
Heavy Purple
#2C1B45

Greens

Surface Green
#EBF8F4
Light Green
#C7EDE3
Bright Green
#60D6B7
Dark Green
#227761
Heavy Green
#2A3F37

Corals

Surface Coral
#FDF5F4
Light Coral
#FFDAD8
Bright Coral
#FF766E
Dark Coral
#8A2B25
Heavy Coral
#572926

Nuetrals

White
0, 0, 0, 0
Off White
2, 2, 2, 0
Surface Grey
2, 2, 1, 0
Basic Grey
27, 23, 19, 0
Dark Grey
49, 43, 39, 5
Soft Black
72, 70, 59, 69

Purples

Surface Purple
5, 7, 1, 0
Light Purple
22, 32, 1, 0
Bright Purple
76, 100, 12, 3
Allata Purple
86, 100, 30, 22
Heavy Purple
89, 95, 40, 44

Greens

Surface Green
6, 0, 4, 0
Light Green
20, 0, 13, 0
Bright Green
56, 0, 38, 0
Dark Green
84, 32, 68, 16
Heavy Green
77, 54, 69, 52

Corals

Surface Coral
0, 3, 2, 0
Light Coral
0, 17, 8, 0
Bright Coral
0, 68, 50, 0
Dark Coral
29, 92, 91, 30
Heavy Coral
42, 79, 72, 56

Nuetrals

White
NA
Off White
NA
Surface Grey
NA
Basic Grey
421 C
Dark Grey
877 C
Soft Black
Neutral Black C

Purples

Surface Purple
663 C
Light Purple
7437 C
Bright Purple
2613 C
Allata Purple
669 C
Heavy Purple
7547 C

Greens

Surface Green
643 C
Light Green
5585 C
Bright Green
3248 C
Dark Green
3415 C
Heavy Green
3435 C

Corals

Surface Coral
203 C
Light Coral
698 C
Bright Coral
178 C
Dark Coral
7600 C
Heavy Coral
4975 C

Primary Gradients

#8A36AB
Allata Purple #442160
Bright Green  #60D6B7
#389AA0

Secondary Gradients

Bright Coral #FF766E
Dark Coral #8a2b25
#F3C938
#C25F04
Basic Grey #bbb8be
Heavy Grey #514f52

Typography

The one and only font for all our assets is Monsterrat.
DOWNLOAD

Font

Weight

Size

Line Height

Character Spacing

Display XLarge

Montserrat

Light

134

150

14px

Heading Large

Montserrat

Light

90

96

10px

Heading Large Strong

Montserrat

Semi Bold

90

96

10px

Heading

Montserrat

Bold

60

68

-1px

Heading Small

Montserrat

Bold

50

56

-1px

Heading XSmall

Montserrat

Light

40

48

0px

Subheading

Montserrat

Light

36

42

-1px

Body Large

Montserrat

Normal

36

42

-1px

Body

Montserrat

Normal

24

34

0

CAPTIOn large

Montserrat

Normal

36

42

4px

CAPTION

Montserrat

Semi Bold

20

24

4px

Font

Weight

Size

Line

Character

Display XXLarge

Display xLarge

Montserrat

Light

90

110%

.1EM

Display Large

Montserrat

Light

48

110%

.1EM

H1 Heading

Montserrat

Semi Bold

40

110%

-0.02EM

H2 Heading

Montserrat

Bold

32

120%

-0.02EM

H3 Heading

Montserrat

Semi Bold

20

120%

-0.02EM

H4 Heading

Montserrat

Bold

18

150%

-0.01EM

H5 Heading

Montserrat

Bold

14

150%

-0.01EM

SUBHEADING

Montserrat

Light

16

150%

.1EM

LABEL

Montserrat

Normal

14

150%

.1EM

Body Large

Montserrat

Medium

16

150%

-.01EM

Body Medium

Montserrat

Medium

14

150%

-.01EM

Body Small

Montserrat

Medium

12

150%

-.01EM

Icons

Download all our icon files
DOWNLOAD
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Workshop
Workshop
Green
Workshop
Workshop
Black
Working Remotely Team
Working Remotely Team
Green
Working Remotely Team
Working Remotely Team
Black
Workflow Project Management
Workflow Project Management
Green
Workflow Project Management
Workflow Project Management
Black
Wireframe
Wireframe
Green
Wireframe
Wireframe
Black
Users Group
Users Group
Black
Users Group
Users Group
Green
Two Users
Two Users
Green
Two Users
Two Users
Black
User Laptop
User Laptop
Green
User Laptop
User Laptop
Black
Toolbox
Toolbox
Green
Toolbox
Toolbox
Black
Tech Ideas
Tech Ideas
Green
Tech Ideas
Tech Ideas
Black
Team Ideas
Team Ideas
Green
Team Ideas
Team Ideas
Black
Shield Lock
Shield Lock
Green
Shield Lock
Shield Lock
Black
SEO
SEO
Green
SEO
SEO
Black
Search Circle
Search Circle
Green
Search Circle
Search Circle
Black
Scale
Scale
Green
Scale
Scale
Black
Roadmap
Roadmap
Green
Roadmap
Roadmap
Black
Presentation Audience
Presentation Audience
Green
Presentation Audience
Presentation Audience
Black
Pie Chart
Pie Chart
Green
Pie Chart
Pie Chart
Black
Lightbulb
Lightbulb
Green
Lightbulb
Lightbulb
Black
Launch
Launch
Green
Launch
Launch
Black
Performance User Graph
Performance User Graph
Green
Performance User Graph
Performance User Graph
Black
Partner
Partner
Green
Partner
Partner
Black
Org Alignment
Org Alignment
Green
Org Alignment
Org Alignment
Black
Navigate
Navigate
Green
Navigate
Navigate
Black
Module Puzzle
Module Puzzle
Green
Module Puzzle
Module Puzzle
Black
List Write
List Write
Green
List Write
List Write
Black
Laptop Approve
Laptop Approve
Green
Laptop Approve
Laptop Approve
Black
Iterate
Iterate
Green
Iterate
Iterate
Black
Ingest
Ingest
Ingest
Ingest
Black
Flowchart
Flowchart
Green
Flowchart
Flowchart
Black
Finance Structure
Finance Structure
Green
Finance Structure
Finance Structure
Black
File
File
Green
File
File
Black
Diagram
Diagram
Green
Diagram
Diagram
Black
Design
Design
Green
Design
Design
Black
Database Lock Security
Database Lock Security
Green
Database Lock Security
Database Lock Security
Black
Database Clock
Database Clock
Green
Database Clock
Database Clock
Black
Database
Database
Green
Database
Database
Black
Data Management
Data Management
Green
Data Management
Data Management
Black
Data Governance
Data Governance
Green
Data Governance
Data Governance
Black
Data Architecture
Data Architecture
Green
Data Architecture
Data Architecture
Black
Customer Experience
Customer Experience
Green
Customer Experience
Customer Experience
Black
Content Notebook Pencil Learn
Content Notebook Pencil Learn
Green
Content Notebook Pencil Learn
Content Notebook Pencil Learn
Black
Components
Components
Green
Components
Components
Black
Coins
Coins
Green
Coins
Coins
Black
Cloud Big Data Source
Cloud Big Data Source
Green
Cloud Big Data Source
Cloud Big Data Source
Black
Cart
Cart
Green
Cart
Cart
Black
Calendar
Calendar
Green
Calendar
Calendar
Black
Calendar Check
Calendar Check
Green
Calendar Check
Calendar Check
Black
Business Climb Top
Business Climb Top
Green
Business Climb Top
Business Climb Top
Black
Budget
Budget
Green
Budget
Budget
Black
Bar Chart Increase
Bar Chart Increase
Green
Bar Chart Increase
Bar Chart Increase
Black

Examples

Here are some common pairings for color & typography.

Heading-Small with Display-X-Large

This pairing is best used for title slides.

Client Name

PROJECT PROPOSAL

Heading-Large with Body

This pairing is best used for section or page titles / introduction

ABOUT ALLATA

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Heading-XSmall with Body Small

This pairing is best used for long paragraphs, or technical content.

Data

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique uis cursus, mi quis viverra ornare  ipsum dolor.

Product

Suspendisse varius enim in eros elementum tristique uis cursus, mi quis viverra ornare ipsum dolor sit amet ormet, consectetur adipiscing elit. Suspendisse varius enim.

Design

Elementum tristique uis cursus, mi quis viverra ornare  ipsum dolor sit amet ornare. Onsectetur adipiscing elit. Suspendisse varius enim in ero.

Heading-Large with Caption in the right column.

This pairing is best used for list content such as goals, services or deliverables.

HOW WE CAN HELP

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Be Profitable

Create Customers

Produce Quality Goods & Services

Enhance Customer
Experience

Drive Revenue

Improve Operational Excellence

Maintain the Brand

Attract Talent