John is a Senior Principal in Allata’s Dallas office, bringing 20+ years of experience in the technology industry with the last 10 of those in technical consulting. In recent years John helped build and maintain Data Engineering and Business Intelligence practice areas in the Dallas/Ft. Worth consulting market. Having spent the first half of his career in industry roles, John understands the concerns and perspective of his clients. He has had the opportunity to work in diverse industries, with the most frequent being retail, hospitality, and healthcare. John excels as the liaison between the technical concern and the business concern with clientele. During his time away from the office, John enjoys time with his wife, daughter, and French Bulldog. He is an avid motorcyclist and likes plotting a good motorcycle ride.