Mark Heaton is a Lead Principal in Allata’s Boise office. He has over 40 years of experience as a consultant leading various efforts to develop advanced technology solutions for clients across a variety of industries including technology, manufacturing, and nuclear among others. Five years prior to joining Allata, Mark worked in various capacities with several entrepreneurial efforts mostly pursuing advances in media analytic technologies. Mark continues to find extreme satisfaction in solving complex business challenges where technology can provide a solution. He spends his free time restoring historic vehicles, motorcycling, and enjoying time with his wife, kids, and grandkids.