Aurora Digital Signage

Aurora Digital Signage Achieves 4x Development Velocity Through Strategic Engineering Support

Aurora Digital Signage, a family-owned leader in digital signage solutions, was poised for rapid growth but needed to validate its platform's scalability. Through strategic engineering support and a comprehensive assessment, Aurora implemented 30 key platform enhancements in just three months, securing intellectual property and significantly boosting development velocity.

Services

Technology & Cloud

Industry

High Tech

OVERVIEW

Aurora Digital Signage, serving banks, hospitals, schools, and retailers, engaged in a technology consulting project to modernize its development operations. Operating with a bootstrap growth model, the company recognized the need to ensure its platform’s scalability and continuity.

By enhancing code management practices and streamlining development processes, Aurora achieved immediate improvements. This transformative engagement allowed them to efficiently execute 30 quality enhancements while establishing secure, company-managed infrastructure, thus laying a strategic foundation for future growth.

THE CHALLENGE

Validating Scalability for Market Expansion

Aurora operated its platform through a few key long-term relationships with freelance software engineers, which managed any critical path items from a code and environment perspective. This arrangement posed risks to intellectual property and stability, particularly as Aurora planned to expand into banking, healthcare, and retail.

With plans for growth via direct sales and licensing, platform scalability validation was essential. Aurora’s small team and reliance on freelancers led to inconsistent development practices, affecting onboarding and quality standards. As the company expanded into regulated sectors, security posture validation became crucial.

OUR SOLUTION

Risk Assessment and Dedicated Engineering Support

Starting with a three-week assessment on scalability, security, and operational risks, Aurora secured actionable insights with minimal disruption. Critical IP was migrated to a company-owned GitHub, ensuring direct control over technology assets with improved management practices.

Establishing a quarterly support structure, Aurora benefited from dedicated resources through a split-engineer model, ensuring redundancy and expertise for both enhancements and emergencies. Communication was streamlined via Microsoft Teams, while AI-assisted analysis accelerated onboarding and enhancements.

“Working with the Allata team was transformative for our business, and the results speak for themselves. Beyond the numbers, what impressed us was how Allata helped us secure our intellectual property and establish professional development practices using AI that will serve us for years to come.”

Susan Robinson
Chief Operating Officer, Aurora Digital Signage

THE RESULT

Platform Modernization Delivers 4x Velocity Boost and Scalable Foundation

Aurora achieved a 4x increase in development velocity, completing 30 platform enhancements in three months. The new processes enhanced code quality and maintainability. Validation confirmed that Aurora’s platform could support projected growth over the next few years, strengthening expansion confidence.

Transitioning to a professional services model secured business continuity and established reliable scaling capabilities. With improved security and operational processes, Aurora is well-positioned for enterprise verticals.

technology

Streamlined Stack Management and AI-Assisted Development

The engagement enhanced Aurora’s technology stack, leveraging .NET 4.x, ASP.NET, JavaScript, Azure Blob Storage, and Azure SQL Database. Improved DevOps practices and AI integration supported codebase analysis and management.