State Fair of Texas

Operational optimization and enhanced management efficiency

Allata was chosen to re-platform the application responsible for running their vendor coupon settlement process. The project's goal was to develop a modernized application and work with the State Fair of Texas on a plan to support the application after launch. Allata's experts implemented a Cloud-based, flexible application and used a combination of technologies in Microsoft Azure, such as static web applications, Microsoft SQL, and Azure functions.

The blue ferris wheel showcases the company's innovation in tech.

The Challenge

Celebrate Tradition 

The State Fair of Texas celebrates all things Texan by promoting agriculture, education, and community involvement through quality entertainment in a family-friendly environment. Year after year, millions of Fair Park visitors come from far and wide to experience the State Fair of Texas and visit its beloved icon, Big Tex.

At the start of 2022, The State Fair of Texas faced multiple challenges with its antiquated coupon weigh and settlement process.

Entering business-critical information was a manual and cumbersome process, and generating internal and external facing reports took a lot of effort. It was difficult to accommodate flexible terms, pricing, and payments with partners. Finding resources to support their old legacy applications was challenging as well. Additionally, adding or modifying specific data was tricky for operations personnel. The rigidity of the system made it difficult to produce meaningful ad-hoc reports, and interfacing with older technology was becoming more challenging.

The State Fair of Texas needed a reliable modern solution that supported scalability, maintainability, and usability.

The Solution

Allata’s Approach 

Allata was chosen as a trusted partner to re-platform the application responsible for running the coupon weigh and settlement process. The project’s goal was to develop a modernized application and work with the State Fair of Texas on a plan to support the application after launch. Allata implemented a Cloud-based, flexible application that improved the user experience and added features such as advanced reporting and role-based access control. To accomplish this, Allata used a combination of technologies in Microsoft Azure, such as static web applications, Microsoft SQL, and Azure functions. 

The Results

Big Results 

As a result of Allata’s work, The State Fair has realized several benefits:


An innovative statue of a cowboy strategically placed amidst a crowd of people.

SUPPORT SERVICES

Managed Support

After project completion, Allata provided managed services, including application support, monitoring, and environmental stability. Additionally, dedicated in-person support from an Allata senior engineer during Fair Season gave The State Fair peace of mind knowing that any issues would be identified, addressed, and resolved immediately. The project lasted five months, including design, build, and on-site support. This level of engagement was mission-critical for the State Fair of Texas, and Allata was there all along the way.  

Innovation starts with a conversation.

Fill out this email form and we’ll connect you with the right person for your needs.

Related Case Studies

Sportsmo

Gamified Giving Delivers a First-to-Market College Fundraising Platform     

Sportsmo engaged Allata to build a cross-platform mobile platform that turns college sports fandom into recurring microdonations to athletic departments. Facing budget shortfalls driven by NIL changes and the House Settlement ($21.5M annual reallocation across programs), Sportsmo launched a gamified wallet and pledge experience with a $1 minimum, real-time game triggers, group features and social boosts. Delivered from discovery to first release in seven months, the project used an AI-accelerated development approach to compress timelines and reach a public launch in July 2025.
A Leading Automotive Tool Distribution Franchise

Automotive Tool Distributor Reduces Revenue Loss Through Predictive Analytics Platform       

A leading automotive tool distribution franchise faced increasing franchisee separations and underutilized data that hindered growth opportunities. By implementing a modern data platform with predictive modeling capabilities, the company gained visibility into franchisee health and separation risk. The solution enabled proactive intervention strategies and optimized stocking decisions, reducing revenue loss from unexpected franchise departures.
A Leading Provider of Networking and Connectivity Solutions

AI-Powered Support Solutions Drive Operational Transformation for $1B+ Industrial Technology Leader      

A leading provider of networking and connectivity solutions overcame failed AI initiatives and operational bottlenecks by deploying Allata's AI Accelerator Framework. The rapid implementation delivered specialized AI bots across market intelligence, customer support, HR operations, and account management, enabling 24/7 service availability while freeing staff for strategic activities. The integrated solution provides real-time business insights and scalable infrastructure positioned for sustained growth.