Summary
Product Sprints are a “measure twice, cut once” exercise. They exist to guide strategic decisions about product features, architecture, and experience, to determine the correct priorities before development.
In the fast-paced world of digital innovation, delivering a successful digital product is a daunting task. From balancing user and business needs to executing design, development, launch, and growth activities, each phase of the product lifecycle presents unique challenges. The foundation of a successful digital product lies not just in doing things right but, first and foremost, in determining the right things to do.
What is a Product Sprint?
A Product Sprint is an expansion of a Design Sprint, a well-known week-long exercise for generating realistic-looking prototypes to test with users. While design sprints can be valuable exercises they do not result in ready-to-build specs or consider other important factors. With Product Sprints, the goal is to have a thoroughly considered product strategy and experience design ready for execution. Design Sprints are part of a six-to-eight-week Product Sprint that also includes digging into the tech required to power the new features, the data required to drive success, how AI might be able to enhance the user experience and create a strategy for delivering and supporting the product. All Product Sprints start by working to understand the current state of a client’s product, tech, and objectives before collaborating closely with them on a viable future state to achieve them.
Why They Are Valuable
In the journey to Product Excellence Product Sprints provide holistic consideration of the elements necessary to deliver value to your customers in a way that supports your business.
Product Sprints result in:
- Alignment
Strategic alignment across the various stakeholders in an organization responsible for Product Excellence. - Innovative Ideas
A highly collaborative space for thinking outside of the box and merging our expertise with our clients. - Validation
Testing new product experiences with real users as well as your internal stakeholders to ensure you’re delivering value to both your customers and your business. - Efficiency
A ready-to-build solution in six weeks. At the end of each Product Sprint clients are provided with user-tested designs, a technical architecture, a prioritized feature backlog, a high-level roadmap, time and cost estimates, and an Allata team ready to execute.
When To Consider A Product Sprint
If your team is too busy to dedicate time to shaping a new digital product or optimizing an existing one, or if you know your product needs enhancement but are uncertain where to start, a Product Sprint can provide the strategic alignment, innovative thinking, and the structured approach you need to make quick and effective progress. Let us help you turn uncertainty into clarity and deliver a ready-to-build solution in just six weeks.
Achieve Digital Excellence with Allata
When you choose Allata as your partner in making and developing a digital product that users love you gain expertise across experience design, strategy, tech, data, and AI to help you stay well ahead of competitors. See how and talk to an expert today.
