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Freeman Company

Custom live digital event experience

The impact of COVID-19 has left the live event industry at a standstill, but Freeman has a love for Live Events and a global team, “of thinkers, designers, and doers.” The Freeman Company used the pandemic as a catalyst to accelerate their vision for a digital experience, that would forge a path forward for their clients’ “New Normal.”

A group of people engaged in strategic innovation, sitting around a table in a global room.

The Challenge

For the love of live events

Freeman is the world’s leading live event and brand experience company. They enable their clients to create and deliver immersive experiences for audiences around the world. Through comprehensive offerings including strategy, experience design, and digital as well as AV and event technology, Freeman helps increase audience engagement and drive business results for all clients. The impact of COVID-19 has left the live event industry at a standstill, but Freeman has a love for Live Events and a global team, “of thinkers, designers, and doers.” The Freeman Company used the pandemic as a catalyst to accelerate their vision for a digital experience, that would forge a path forward for their clients’ “New Normal.”  

The Solution

Together apart 

In today’s world where our immediate concern is mitigating the spread and impact of COVID-19, we are also yearning for a sense of normalcy. Freeman engaged Allata, to create a live digital experience that would supply the same sense of engagement and closeness as previously done at in-person events, virtually. Allata supplied Freeman with the technical capability to evaluate commercially available features, competitor software, and the possibility to integrate a suite of apps and features to provide a new digital experience. Allata assembled a team with the talent to help tackle the design considerations for the digital event experience that was accessible via web and mobile for intensive participation, to support near real-time language translation with synchronized AV and optimized for the best experience.

The Results

The future is Freeman

In just eight short weeks Allata helped Freeman successfully launch their custom digital event experience, allowing them to pivot their business from physical events hosted in facilities with live interaction, to a true digital event hosted entirely online. Since the launch, clients have hosted and managed membership access for over 6,000 attendees. Registrants can now chat, or voice interact with event speakers and even experience the live stream broadcasts translated in their native language, real-time.

The pandemic has created opportunities for a true digital renaissance and Allata is proud to work with an organization with an eye towards digital and virtual innovation.

Innovation starts with a conversation.

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