All Client Stories

College Football Fundraising Company

Transforming College Football Fundraising Through Digital Innovation  

When a successful entrepreneur approached Allata with a vision to revolutionize college football fundraising, he sought to address the financial challenges athletic departments face due to NIL regulations. Through AI-enhanced research and a collaborative approach, we developed a validated product strategy for a platform enabling real-time donations during games. This innovative solution not only engages passionate fans but also provides a scalable roadmap for launch, reducing risks and maximizing ROI for the 2025 football season.

Services

• Artificial Intelligence
• Product & Experience
• Strategy

Industry

• Travel Hospitality and Entertainment

OUTCOME

Fresh Perspective Meets Digital Expertise 

Allata partnered with a visionary entrepreneur to create a groundbreaking platform enabling real-time donations during college football games. By leveraging AI-enhanced research and strategic planning, we transformed his concept into a validated digital product strategy, addressing $22M budget gaps caused by NIL regulations. 

• Validated product strategy with a focus on user engagement and scalability. 
• AI-enhanced research to accelerate insights and reduce risks. 
• Clear roadmap for a 2025 launch, ensuring alignment with market needs. 

Visit Strategy and Experience to learn more about our strategic services. 

THE CHALLENGE

Navigating Complexities in College Football Fundraising

The client, a successful entrepreneur, identified a unique opportunity to leverage the passion of college football fans to address the $22M budget gaps caused by NIL regulations. However, as a first-time digital product founder, he faced several challenges: 

Key challenges:   

• Market Research Findings: Validated that fans showed resistance to general university fundraising but demonstrated strong interest in supporting specific teams and players, informing targeted donation strategy.
• Technical & Regulatory Hurdles: Addressed complex real-time data integration requirements and multi-school scalability while carefully navigating NIL (Name, Image, Likeness) and fundraising regulatory compliance.
• Organizational Constraints: Mitigated client’s limited experience in launching digital products, preventing potential $1M+ in wasted development costs through proper validation and planning.
• Stakeholder Complexity: Developed strategies to manage diverse stakeholder environment spanning universities, athletic departments, and fans while ensuring scalable architecture to support multiple teams and sports.

the solution

AI-Driven Strategy for a Scalable MVP

Allata conducted a comprehensive Discovery and Define phase, leveraging AI to accelerate research and synthesize market insights. Collaborating closely with the client, we developed a Minimum Viable Product (MVP) strategy that balanced immediate launch needs with long-term scalability.

Key deliverables: 

• Validated Product Strategy & UX Design: Delivered comprehensive user experience design with AI-enhanced research capabilities for faster, data-driven decision-making. 
• High-Fidelity Wireframes: Created detailed wireframes for core game-day features with a clear MVP feature set focused on pre, during, and post-game donation workflows. 
• Technical Architecture Recommendations: Designed flexible architecture supporting real-time data integration and rapid partner/team additions to accommodate growth. 
• Strategic Roadmap: Developed comprehensive development roadmap for 2025 launch, balancing immediate needs with long-term scalability. 

Explore our User Strategy & Experience to see how we design impactful digital products. 

The Result

Positioned for Success with Reduced Risk 

By combining traditional product strategy with AI-enhanced research, Allata helped the client significantly reduce the risks associated with first-time digital product launches. The validated strategy ensures a seamless user experience while addressing the financial challenges of NIL regulations. 

Measurable outcomes:

• Reduced risk of wasted development costs through market validation. 
• Engagement potential with 10% of football alumni bases (550,000+ for major programs). 
• Scalable architecture ready to expand to all college sports. 

TEchnology

Tools and Frameworks for Success 

Allata recommended and integrated cutting-edge tools to ensure the platform’s success. 

• Stats Perform for real-time football data integration. 
• Payment and analytics tools for seamless transactions and insights. 
• AI-enhanced research tools for market and user data synthesis. 

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